“A new concept in eyewear.”

“Warby Parker was founded with a rebellious spirit and a lofty objective: to create boutique-quality, classically crafted eyewear at a revolutionary price point. A collaboration between four close friends, Warby Parker was conceived as an alternative to the overpriced and bland eyewear available today. Prescription eyewear simply should not cost $300+….The Warby Parker aesthetic is vintage-inspired with a contemporary twist. Every pair is custom fit with anti-reflective, polycarbonate prescription lenses. Available exclusively through [Warby Parker] website and showrooms, [their] glasses start at $95.” (www.warbyparker.com/our-story)

“Eyewear with a purpose.”

“Almost one billion people worldwide lack access to glasses. This means that 15% of the global population cannot effectively learn or work – a problem that Warby Parker is determined to address. We’ve partnered with non-profits like VisionSpring to ensure that for every pair of glasses sold, a pair is distributed to someone in need. We believe that everyone has the right to see.” (www.warbyparker.com/out-story)

“We really wanted to create an organization that had a positive impact on the world. Through our ‘Buy a Pair, Give a Pair’ program, we have a really tangible and transparent way for our costumers to actually get involved,” says co-founder of Warby Parker Dave Gilboa. (http://www.youtube.com/watch?v=Qz-TzeIz-qs&feature=c4-overview&list=UUyYEfE-wn1ceof9PeCianCQ)

The Meridian Collection Reveal

“The Meridian Collection is for renegade travelers and roaming aviators, a tool for impromptu expeditions and perilous treks. We’ve named it after the geographical mark that pilots use to determine their longitudinal degree. These are sunglasses for off-road excursions and uncharted territory–perfect from North Pole to South Pole to anywhere in between.” (Warby Parker press release)

“Our three new frames are teardrop-shaped and fashioned from Japanese ion-plated titanium. We’ve named them after some of our favorite disruptive writers–Fredrick Exley, Ellen Raskin, and Flannery O’Conner. Each author lived a vivid life, on and off the page. Available in Jet Silver and Polished Gold, these sharp sunglasses are made for cinematic slow-reveal, whatever your locale.” (Warby Parker press release)