VIP Interview: Tracy Weslanger of Sincerely Yours


Hello, fabulouses, and welcome back to the blog!

It’s Friday–woo hoo! And what better way to celebrate the weekend than with fabulous stationery?!

I must confess to y’all that I have a bit of a cute notepad obsession…addiction. I am always looking for new ones to jot my to-do lists on, and with SincerelyYours by Tracy–the search is easy as click, add to cart, and check out! 

Tracy Weslager, owner of SincerelyYours, has “stationery for special occasions and every day” + she also does custom orders. *gasp* CUSTOM notepads, thank you notes, and gift tags. Yep–you read that correctly *wink*

Now, I am going to stop talking and let Tracy take the spotlight! Without further ado, I introduce y’all to the fabulous Tracy Weslager! Yay!

VIP: Tell us a little bit about yourself.

Tracy: My name is Tracy Weslager and I live in the northern Chicago suburbs. I have always enjoyed stationery products and decided back in 2006 to make my passion my business. One of the best decisions I made. I enjoy networking with other small businesses and also developing long-term relationships with my amazing customers.

VIP: What inspired you to start making stationery and sweet paper accessories?

Tracy: Having to move around a lot in the past years, I have always had a passion to keep in touch with the special people in my life….I always enjoyed handwriting, passing notes in school and sending cards. One of my best friends from high school and I would keep in touch and after months of her sending me adorable cards, I finally decided to pick her brain on her creations. She soon became my card creator mentor and taught me so much about designing wonderful stationery! From those wonderful moments, I haven’t stopped…In 2006 I decided to take my passion and turn it into a dream….Sincerely Yours by Tracy was born. We are small, but they always say, quality over quantity counts! We strive to please our customers every day and design something they will “ooooh and ahhhh” over. If we have that, our day is complete! We have a blast sitting in our bright green studio, just north of Chicago, IL and designing fun things for you all! Our possibilities are endless and we always love getting fresh, new ideas from our customers! Let us know what you are looking for and we’ll make it happen!

VIP: I saw on a few of your Etsy listings that with every Sincerely Yours card purchase, a card is sent to an active military member. I think that is so fabulously amazing, and I would like to know more about it to share with my readers. So, what details can you give about that?

Tracy: With the passion and admiration we have for our United States Military, we want to be able to give back and thank our troops. What better way than to send them a unique, designed card from Sincerely Yours. And we want you to be a part of this great, ongoing event! For EVERY card you order with us, we will send a card to an active member of the Armed Forces in your honor!!! It’s that simple! You don’t have to do a thing…just know that we are sending a card with your family/business name on it thanking our military personnel!

VIP: If you were not designing and creating fabulous stationery, what would you be doing and why?

Tracy: Running away to the mountains and skiing!!! LOL …if that doesn’t work out….I would dive into my 2nd passion/hobby of interior design

VIP: What is one hardship you have overcome that you think has made you a better designer or independent business owner and how did you learn from it?

Tracy: Time Management….Being a mom, wife, and business owner, I have found many challenges on how to balance my time. In the past, I wanted to do it all and be everywhere at the same time. However, as my daughter has grown and business expanded, I realized I am not supermom or superbizowner…..I had to take a step back and plan a daily, weekly and monthly calendar to make sure I fit in all my passions…my family, my business…even some me time. If I don’t stick to a daily schedule, I’m thrown off and not productive at all


Connect with Sincerely Yours + SHOP! SHOP! SHOP!


Stay Fabulous,

Abby Hathorn


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